YouTube

Especially after the last round of updates, YouTube decidedly does not feel like a first-party Google app.

After a few months of testing, YouTube has opened the floodgates to its blocking of ad blockers, and that’s led to a wave of uninstalls – but not of YouTube.

Following the United States in July, YouTube Premium’s international price increase is starting. The Google video is rolling this out slowly across Europe, Asia-Pacific, and South America.

YouTube is cracking down on ad blockers, which leaves users with a choice of how they want to use the product, if at all. But, if you could name your price to block ads on YouTube, what would that be?

YouTube’s NFL Sunday Ticket deal has added new features and way more availability to football fans, but it’s done that at a pretty steep price. Through the rest of the current NFL season, though, YouTube is offering Sunday Ticket with a huge price cut.

Since May, YouTube has ramped up its block of ad blockers, and the company has now fully launched this policy worldwide.

YouTube’s newly appearing ambient mode enhances the viewing experience, bringing on-screen colors to the previously black edges of the screen. Unfortunately, it can be a little distracting in practice. This quick guide will show you how to turn YouTube’s ambient colors off.

Almost a year ago to the day, YouTube launched “Ambient Mode,” a new feature that would have colors spill out of the video and into YouTube’s interface. Now, fullscreen YouTube videos on Android and iOS are showing those ambient colors on the sides of the display.

AI can be a wonderful tool, but it also has some dark sides. YouTube, though, is trying to help implement AI “responsibly,” and that reportedly includes a new tool that lets creators use AI to sing like their favorite music artists.

YouTube has a place as a dedicated go-to for news clips that show the most breaking stories at pertinent times. Now, the YouTube app is changing how it presents news to make finding vital information more accessible and faster.

Following the big redesign last year that introduced a black dark theme and Ambient Mode, YouTube is rolling out “three dozen new features and design updates,” like a You tab and stable volume, “over the coming weeks.”

 YouTube has long maintained its own design language that sets it apart from other Google apps. YouTube for Android is now testing a somewhat notable redesign that replaces the Library tab with “You.”

YouTube Premium offers quite a bit, but its biggest attraction is ad-free videos. That’s what made YouTube “Premium Lite” attractive, as it brought ad-free viewing for less money. However, the tier is now shutting down in some countries.

At Made on YouTube today, the video site unveiled a new mobile editing app called YouTube Create and a slew of AI-powered features to help all along the creation process.

Like YouTube Music replacing Play Music, I do wonder if Google TV will eventually be subsumed by YouTube from a product and branding perspective.

For the first time in over 20 years, NFL Sunday Ticket has moved its home from DirecTV to YouTube, and it seems that’s been a good move, as the package already has more subscribers through Google than it did before.

Ads on YouTube are a bit of a mess, with ad breaks often dominating the experience, which has driven some to using ad blocker tools. Lately, though, YouTube really seems to be cracking down on those users, with more aggressive blocking of ad blockers.

If you’ve spent any time on YouTube over the past couple of years, you’re probably well aware of how often creators ask your to subscribe to their channels – and rightly so, given the amount of time that often goes into creating content for the platform. Now, in a new test, YouTube is emphasizing creator’s statements with a new feature that makes the actual “Subscribe” button glow in line with the request.