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eBay launches AMP support for its mobile browsing experience


eBay has announced today that the AMP version of its mobile online shopping experience has gone live, with about 8 million “browse nodes” currently available to view in AMP form.

Today we are proud to announce that the AMP version of the new browse experience is live, and about 8 million AMP-based browse nodes are available in production. Check out some of the popular queries in a mobile browser — Camera Drones and Sony PlayStation, for example. Basically adding amp/ to the path of any browse URL will render an AMP version (for example,non-AMP, AMP).

Google launched AMP last year planning to “dramatically improve the performance of the mobile web,” mainly with a focus on improving the mobile web experience for publications such as this one. eBay says that it resonated with the company’s plans for the mobile experience, though, and that “at the end of the day [AMP] is a bunch of best practices for building mobile web pages.”

As such, we now have this:

eBay says it hasn’t “linked all of them from our regular (non-AMP) pages yet,” as this is “waiting on few pending tasks to be completed.” So for now, this experience is going to be mobile-web only and you probably aren’t going to stumble on AMP-enabled pages organically via Google search just yet. If you want to check it out, though, click on these examples on your mobile device: Camera Drones and Sony PlayStation.

As a side note, yes, 9to5Google and its sister sites also have AMP support already built out — you may already know this if you’ve clicked on one of our results in Google on your phone recently.

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Avatar for Stephen Hall Stephen Hall

Stephen is Growth Director at 9to5. If you want to get in touch, follow me on Twitter. Or, email at stephen (at) 9to5mac (dot) com, or an encrypted email at hallstephenj (at) protonmail (dot) com.