Last year, Google announced Search would use page speed and other metrics that better reflect how users experience the web to rank results in 2021. Google today provided more details and a timeline about the upcoming “page experience update.”
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Google is heavily pushing an AMP-based stories format, with last month seeing the launch of a WordPress plug-in and new Web Creators community. Web Stories are now officially coming to Google Discover in a much more prominent manner.
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Besides loading articles quickly, AMP is being leveraged to create a visual medium for sharing content online. Google is now bringing Web Stories to any WordPress site with the wide launch of a new creation tool.
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Google has surfaced AMP Stories since late 2018 to give publishers a way to deliver “news and information as visually rich, tap-through stories.” They currently appear as one-off cards, but Google Discover is now testing a “Stories” carousel.
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Like Android, Google Assistant is also a platform for third-party developers creating apps. Google today is making it easier to build Assistant Actions with new development tools and core platform features, like Continuous Match Mode.
At the start of May, the Chrome team established metrics for building fast websites. Google today announced plans to incorporate “Core Web Vitals,” like page speed, when ranking how sites appear in Search next year.
Google wants the future of email to be less static and more interactive. Its solution based on Accelerated Mobile Pages has found industry support, and “dynamic email” is now coming to Gmail for Android and iOS.
Fast-loading Accelerated Mobile Pages are prevalent on the mobile web, thanks to Google Search. AMP is now coming to Google Images with a new ‘Swipe to Visit’ action that quickly previews and opens the site where a picture result originates from.
Earlier this week at AMP Conf 2019, Google announced that it was now possible for their Accelerated Mobile Pages to display the original page’s URL, despite the site not actually being “served” from that URL. However, in the months that Google has been planning that announcement, Apple and Mozilla have been sharing their concerns about the feature’s impact on the future security of the web.
Since launching three years ago, Accelerated Mobile Pages adoption has flourished across the web and on mobile. Google announced at AMP Conf 2019 today that it is addressing AMP’s biggest complaint by displaying actual website URLs.
Early last year, Google announced AMP for email to allow for more interactive experiences when messaging. These “dynamic emails” will officially begin appearing today on Gmail for desktop with support from multiple senders and other clients.
With Accelerated Mobile Pages, Google set out to deliver a faster web experience on Android and iOS. Developing advertising that worked in a similar fashion was an important step to boost adoption, with Google now displaying AMPHTML ads on non-AMP pages.
Featured Snippets in Google Search provide users with direct answers and are leveraged during voice queries on Assistant and Home speakers. On the web, Google sometimes shows videos queued to the relevant timestamp and is now directly highlighting answers on AMP articles when users click-through to the full answer.
Earlier this year, Google debuted AMP stories to compete with similar formats popularized by Snapchat and also found in Instagram. First appearing in Google Search, they are now available in the Google Feed on Android.
Since its inception, Accelerated Mobile Pages has been criticized as a Google takeover of the web under the guise of speed. Of course, AMP is appreciably faster with wide adoption from a variety of publishers. Google is now hoping to alleviate that concern with an “open governance model” that cedes decision-making to third-parties.
Launched in early 2016, Accelerated Mobile Pages have made their way throughout Google’s various web-facing products and services. Resulting in faster experiences, Google now wants to apply these learned lessons and speed benefits to the rest of the web with new standards.
After introducing the Snapchat-like AMP story format, Google is bringing Accelerated Mobile Pages to emails — in what could “modernize one of the most popular places where people spend their time.” AMP for Email is an open spec that allows for more interactive experiences, with Gmail support expected later this year.
Following in the footsteps of Instagram, Snapchat, and others, Google now allows users to tap through bite-size news stories within its search results page. Here’s how to find and use Google’s brand new AMP Stories…
With the internet going mobile-first, companies and news publications are trying to find new ways to get information online in formats that readers will love. Google’s latest attempt at making this possible is something called AMP Stories. As the name implies, these resemble a mix of Instagram Stories and Snapchat’s Discovery section…
Accelerated Mobile Pages are fast and extremely convenient primarily due to the wide adoption by publishers. However, one common complaint involving URL schemes has existed since its origin, and Google is finally tackling it.
Since its launch in 2015, many publishers have adopted Accelerated Mobile Pages for the loading speed benefit they provide. However, some sites are using AMP as teaser pages that require a second click to view a full article. To combat this, Google Search is adopting a content parity requirement next year.
Google’s rumored Snapchat Discover and Instagram Stories competitor for publishers could launch as soon as this month. Rumored to be built on Accelerated Mobile Pages, it will allow sites to surface video and other rich content right in Search. In the mean time, Google has been spotted testing renaming AMP labels in Search results.
A day after news surfaced that Google was interested in buying Snap last year, a new report notes that Google is developing a “Snapchat-like media content” format based on AMP. Working with several partners, it will allow publishers to create Discover-like visual content similar to Stories.
Several days ago, we ran a poll asking readers if they actually preferred using AMP links over loading the full website when reading something on their phones. While a majority answered that they were more inclined, some readers went to the comment section to voice why they actually prefer loading the entire web page. DeAMPify might just be the perfect app for them as it quickly converts all AMP links that have been tapped on into the full mobile site…
Over the weekend, we noticed that the news articles that are served to users through Google Now are now Accelerated Mobile Pages. AMP links take users to a stripped down version of a publisher’s website that only includes the news story, advertisements, and some site specific styling. What these give users is a clean and easy to read website that doesn’t use their data to load an entire mobile site.
Do you ever find yourself in situations where you would be more likely to click an AMP link rather than a regular one?
Accelerated Mobile Pages have long appeared in Search results on the mobile web and Google app. However, they have noticeably been absent from the article-heavy Google Feed. Fortunately, it appears that AMP stories are finally appearing as Now cards on Android.
Over the last year, Accelerated Mobile Pages have appeared almost everywhere on Android and iOS, including Google Search results and even some apps. The AMP Project is about to see a major expansion following its adoption by Yahoo Japan and Chinese search engines Baidu and Sogou.
Last month, Google announced that Accelerated Mobile Pages would soon be coming to mobile search results. The feature is now being rolled out around the world with 600 million AMP documents from partners like eBay, Reddit, and WikiHow.
eBay has announced today that the AMP version of its mobile online shopping experience has gone live, with about 8 million “browse nodes” currently available to view in AMP form.
Accelerated Mobile Pages launched in Google Search with support for ads earlier this year, and now the AMP team has shared a blog post detailing the future of ads on the platform. In the blog post, the AMP team explains that it has four central principles when it comes to ads:
Accelerated Mobile Pages load much faster than regular mobile pages and earlier this year launched in mobile search results. Now, Google News on Android, iOS, and the mobile web will soon include AMP articles for a faster reading experience.
Update: AMP is officially live on mobile. It will be coming soon to the Android and iOS Google apps.
Ahead of tomorrow’s wider launch of Accelerated Mobile Pages, Google Search is now denoting AMP articles in search results on mobile.
With February coming to an end, Google’s deadline for the launch of its industry effort to speed up and improve mobile web pages is nearing. According to AdAge, Accelerated Mobile Pages will launch on February 24 with BuzzFeed, the Wall Street Journal, and the Washington Post also launching AMP ready sites.
Next month’s launch of Accelerated Mobile Pages on Google Search will support ads right out of the gate. AMP, an industry effort to speed up and improve mobile web pages, has garnered the support of many tech companies and publications. The latter will have full control over ads on AMP pages and get accompanying statistics.
The Accelerated Mobile Pages Project is gaining more traction as more than just publications are announcing their support to the open source project to speed up and improve mobile web pages. Many, including Google, are beginning to announce when users should begin to see AMP pages in day-to-day use.
With the debate over ads and the speed of the mobile web growing every day, many web companies like Apple and Facebook have pushed for publishers to hand over their content in the name of a better experience for users. But content creators — for the most part — don’t want to do that, and Google knows that. So today, the Mountain View company has announced the Accelerated Mobile Pages initiative, a plan it’s leading to make the mobile web faster… Expand
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