Google wants to go all in with Google TV, reportedly bids big on Hulu
AllThingsD is reporting that along with Amazon, Yahoo, and Dish Network, Google has made a bid for the free video streaming service Hulu. AllThingsD doesn’t provide any details quite yet, but we can imagine Google’s bid is in the range of $1.5 – $2 billion — just like the other three companies are offering. AllThingsD can’t confirm if Google has made a definitive bid, or is just offering a sum of money.
Google chariman Eric Schmidt said at a conference in Europe last month that Google isn’t ready to give up on Google TV. He cites possible Google TV downfall is due to the scarce amount of set-top boxes rather than full television sets.
The acquisition of Hulu would sure be a break through for Google TV. Currently, almost every large television network is blocking streaming to Google TV, making the content lineup almost non-existent. With Hulu and its partners, Google could open up a whole new realm of content to the service.
AllThingsD has indictated that Google has made clear to Hulu that they are ready to offer a large sum of cash for the product, and we know they’re not scared to do it. Hulu isn’t exactly sure what their stance is on selling quite yet, but we’re sure to hear more in the coming weeks.