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Comment: As Bard and Bing usher in AI-powered search, Google needs to punish SEO spam

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Over the past few months, ChatGPT has changed the game in many ways, and the next step is with AI-powered chatbot experiences for search. However, those experiences are only as good as the information feeding them, so it’s time for Google to really put the hammer down on “SEO spam.”

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Report: Microsoft bringing ChatGPT capabilities into Bing to counter Google Search

ChatGPT has prompted some to proclaim that AI chat will kill traditional search engines. Google is said to be at “code red” over the technology, while a new report today says Microsoft is “preparing to launch a version of its Bing search engine that uses the artificial intelligence behind ChatGPT to answer some search queries.”

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Google has everything it needs to counter ChatGPT – here’s what it’s already shown off

ChatGPT’s ability to respond to questions in a conversational and direct manner has led some to proclaim that AI chat will kill the traditional search engine. Google is seriously responding to this, and – from what it’s already shown off – should be more than able to compete. The question is the user experience.

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