Bing

Google is reinventing its Web-search technique with direct information for queries to better maintain the majority market share.

The Wall Street Journal said Google aims to replace some Web links with summarized answers and facts. The search formula transition will roll out over the next few months as the search engine begins to merge relevant results with semantic search, which attempts to understand the meaning of words versus keyword identification. One source said the change could influence 10 percent to 20 percent of all search queries.

Under the new strategy, a search for “Mount Everest” will display key attributes, such as the mountain’s location, altitude, or geographical history, aggregated from Google-indexed websites. Longer queries might uncover a real answer instead of links to websites. For example, the question “What are the 10 largest mountains in the United States?” would subsequently reveal a list of mountains and not ambiguous links to various state parks or hikers’ fan pages.

Google’s top executive Amit Singhal told WSJ that the new search results are the product of hundreds of millions of “entities” stored in a database. The company’s Metaweb team of 50 engineers painstakingly gathered particulars on people, places, and things over the last two years to build an immense collection for associating different words through semantic search.

More information is available below.

Expand
Expanding
Close

The U.S. Federal Trade Commission is expanding its antitrust probe of Google to include the inspection of social network service Google+, according to Bloomberg.

The publication sourced two people “familiar with the situation,” and cited “competition issues raised by Google+” as the primary aspect of the FTC’s investigation into whether the globally popular search engine gives preference to its own services. The FTC is also inquiring whether such practices violate antitrust laws, according to Bloomberg, who could not identify its sources due to the investigation’s nonpublic status.

The Mountain View, Calif.-based company rolled out “Search, Plus Your World” to its search engine Jan. 10 and dubbed the revision a “personal results” feature that displays Google+ photographs, news and comments when user’s conduct Web searches. The Electronic Privacy Information Center promptly called upon the FTC on Jan. 12 to investigate the recent search changes in a letter posted on its website…

Expand
Expanding
Close

It looks like Google tripled its spending to keep its search engine the default choice in Mozilla’s Firefox browser. The usually well-connected Kara Swisher reportedt on the AllThingsD blog that Google had to up its spending, because the other contenders, namely Microsoft and Yahoo, were looking to replace the default Google.com choice in Firefox with their own search products.

It is worth noting that Yahoo’s search engine is powered by Microsoft’s technology. Furthermore, although Chrome recently surpassed Firefox as the second most frequently used browser in key markets, Microsoft’s Internet Explorer remains the leading web browser. The Windows maker also teamed with Mozilla on the “Firefox with Bing” initiative a few months ago. It is reasonable to assume that all those factors combined have led Google to outspend its rivals to keep its search engine the default choice in the Firefox browser.

According to Swisher:

Expand
Expanding
Close