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Motorola confirms new family of “Moto X” devices, including a low-cost version, coming soon


Following yesterday’s launch of the Moto X and pricing and availability details for US carriers, Motorola today confirmed (via Pocket-Lint) that the device will not be available to consumers in the UK.  It’s not all bad news, however, as Motorola is hinting at a whole family of devices that will follow the branding of its new flagship Moto X and become available in additional markets.

A spokesperson for Motorola reassured Pocket-lint that Europe is still a key priority for the company, and that “Moto X is the first device in a new product portfolio, basically a new family of devices.”

“Because it is the first one, the Moto X has had a real buzz around it, but the US launch is not about the US being Motorola’s priority at all, there are devices coming to Europe. We can’t share what they are as of yet, but they are from the same family. They are cool and they are exciting and there is a lot in Europe coming up.”

Cnet dug up a little more on the upcoming devices, noting that one of them will be a lower-cost Moto X for US prepaid customers and other emerging markets:

Next on the company’s hit list is a device that is less expensive than the current Moto X. The device will be designed and priced to appeal to international customers in markets where people generally don’t buy subsidized devices, as well as the prepaid wireless market in the U.S., where wireless consumers are also expected to pay full price for devices.

In its interview with Motorola’s Dennis Woodside, the CEO told Cnet we’ll “see additional products within months” under the Moto X brand. Woodside added, “Buying a new iPhone at full price for a prepaid service costs quite a bit of money, especially families who are buying devices for multiple people.”

Apart from the UK, there will be some international availability for the first Moto X. The company confirmed yesterday that its late August/early September launch will include Canada and Latin America. In Canada, the device will debut as a Rogers exclusive.

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Avatar for Jordan Kahn Jordan Kahn

Jordan writes about all things Apple as Senior Editor of 9to5Mac, & contributes to 9to5Google, 9to5Toys, & He also co-authors 9to5Mac’s weekly Logic Pros series and makes music as one half of Toronto-based Makamachine.