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Google does a ‘Mythbusting’ for Glass, debunking 10 myths

From: The Top 10 Google Glass Myths is Google’s attempt to mainstream Glass usage some more. I hate to say it but if feels like Glass is on the downslope. So without further adieu:

Mr. Rogers was a Navy SEAL. A tooth placed in soda will dissolve in 24 hours. Gators roam the sewers of big cities and Walt Disney is cryogenically frozen. These are just some of the most common and — let’s admit it — awesome urban myths out there. Myths can be fun, but they can also be confusing or unsettling. And if spoken enough, they can morph into something that resembles fact. (Side note: did you know that people used to think that travelling too quickly on a train would damage the human body?) In its relatively short existence, Glass has seen some myths develop around it. While we’re flattered by the attention, we thought it might make sense to tackle them, just to clear the air. And besides, everyone loves a good list:

Myth 1 – Glass is the ultimate distraction from the real world – Instead of looking down at your computer, phone or tablet while life happens around you, Glass allows you to look up and engage with the world. Big moments in life — concerts, your kid’s performances, an amazing view — shouldn’t be experienced through the screen you’re trying to capture them on. That’s why Glass is off by default and only on when you want it to be. It’s designed to get you a bit of what you need just when you need it and then get you back to the people and things in life you care about.

 

Myth 2:  Glass is always on and recording everything – Just like your cell phone, the Glass screen is off by default. Video recording on Glass is set to last 10 seconds. People can record for longer, but Glass isn’t designed for or even capable of always-on recording (the battery won’t last longer than 45 minutes before it needs to be charged). So next time you’re tempted to ask an Explorer if he’s recording you, ask yourself if you’d be doing the same with your phone. Chances are your answers will be the same.

Myth 3 – Glass Explorers are technology-worshipping geeks – Our Explorers come from all walks of life. They include parents, firefighters, zookeepers, brewmasters, film students, reporters, and doctors. The one thing they have in common is that they see the potential for people to use technology in a way that helps them engage more with the world around them, rather than distract them from it. In fact, many Explorers say because of Glass they use technology less, because they’re using it much more efficiently. We know what you’re thinking: “I’m not distracted by technology”. But the next time you’re on the subway, or, sitting on a bench, or in a coffee shop, just look at the people around you. You might be surprised at what you see.

 

Myth 4 – Glass is ready for prime time – Glass is a prototype, and our Explorers and the broader public are playing a critical role in how it’s developed. In the last 11 months, we’ve had nine software updates and three hardware updates based, in part, on feedback from people like you. Ultimately, we hope even more feedback gets baked into a polished consumer product ahead of being released. And, in the future, today’s prototype may look as funny to us as that mobile phone from the mid 80s.

 

Myth 5: Glass does facial recognition (and other dodgy things) – Nope. That’s not true. As we’ve said before, regardless of technological feasibility, we made the decision based on feedback not to release or even distribute facial recognition Glassware unless we could properly address the many issues raised by that kind of feature.  And just because a weird application is created, doesn’t mean it’ll get distributed in our MyGlass store. We manually approve all the apps that appear there and have several measures in place (from developer policies and screenlocks to warning interstitials) to help protect people’s security on the device.

Myth 6: Glass covers your eye(s) – “I can’t imagine having a screen over one eye…” one expert said in a recent article. Before jumping to conclusions about Glass, have you actually tried it? The Glass screen is deliberately above the right eye, not in front or over it. It was designed this way because we understand the importance of making eye contact and looking up and engaging with the world, rather than down at your phone.

 

Myth 7 – Glass is the perfect surveillance device – If a company sought to design a secret spy device, they could do a better job than Glass! Let’s be honest: if someone wants to secretly record you, there are much, much better cameras out there than one you wear conspicuously on your face and that lights up every time you give a voice command, or press a button.

Myth 8 – Glass is only for those privileged enough to afford it – The current prototype costs $1500 and we realize that is out of the range of many people. But that doesn’t mean the people who have it are wealthy and entitled. In some cases, their work has paid for it. Others have raised money on Kickstarter and Indiegogo. And for some, it’s been a gift.

Myth 9 – Glass is banned… EVERYWHERE – Since cell phones came onto the scene, folks have been pretty good at creating etiquette and the requisite (and often necessary) bans around where someone can record (locker rooms, casino floors, etc.). Since Glass functionality mirrors the cell phones (“down to the screen being off by default), the same rules apply. Just bear in mind, would-be banners: Glass can be attached to prescription lenses, so requiring Glass to be turned off is probably a lot safer than insisting people stumble about blindly in a locker room.

Myth 10 – Glass marks the end of privacy – When cameras first hit the consumer market in the late 19th century, people declared an end to privacy. Cameras were banned in parks, at national monuments and on beaches.  People feared the same when the first cell phone cameras came out. Today, there are more cameras than ever before. In ten years there will be even more cameras, with or without Glass. 150+ years of cameras and eight years of YouTube are a good indicator of the kinds of photos and videos people capture–from our favorite cat videos to dramatic, perspective-changing looks at environmental destruction, government crackdowns, and everyday human miracles.

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Google dominates ‘most inDemand employer’ list globally, considered desirable by students, software engineers, and more

Google just landed the No. 1 spot on LinkedIn’s fresh list of most “inDemand” employers from around the world.

The occupation-aimed social network pinpointed the most attractive companies for job seekers, and it subsequently broadcasted the list, along with its new Most InDemand Employers website, at the Talent Connect event in Las Vegas this afternoon. LinkedIn further detailed a few insights regarding the results, including: tech/software as the most represented on the list, consumer brands ranked highly, and 50-percent of the top 100 companies had under 7,000 employees.

Google also earned first-place in the United States, Canada, and Australia. Meanwhile, students, recent graduates, marketing professionals, and software engineers perceive it as the best possible employer overall. A few other repeated names on the list include Apple, Walt Disney, and Microsoft.

Check out more details in the infographic below, or read LinkedIn’s blog post to learn more about list’s ranking metrics.

This article is cross-posted on 9to5Mac.


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Google, Apple, and six other companies must face lawsuit over no-poaching agreements

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Late last week we told you that the U.S. Justice Department apparently had evidence that Google, along with Apple, Adobe, Intuit, Pixar, Intel, Walt Disney and Lucasfilms, entered “no-poach” agreements as part of an antitrust investigation from 2010. U.S. District Judge Lucy H Koh made a statement yesterday at the U.S. District Court in San Jose, Calif., confirming the companies must face a lawsuit. According to the report from Bloomberg, Koh said she would allow plaintiffs to re-file their complaint even if an initial request by the defendants to dismiss the claims is granted.  

Judge Koh’s decision yesterday will result in Google and the other companies having to provide a detailed account of the agreements made with other companies. They must also allow lawyers to take depositions. One lawyer representing the plaintiffs, Joseph Saveri, said, “We get to see what really happened,” claiming the case could result in hundreds of millions of dollars in damages. Google provided statements to Bloomberg claiming they have “always actively and aggressively recruited top talent,” while the others have declined to comment.


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WSJ: Google is considering a paid TV service that streams over the internet

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Google is looking into offering a paid cable subscription model WSJ reported today. The move would put Google at competition with cable providers, and bring new technology to the Google TV. In September, Google brought on former cable-TV executive, Jeremy Stern, to look into adding the subscription model to the platform.

The report says that Google has already begun talking to Walt Disney, Time Warner, and Discovery Communications — but no final decisions have been made. Besides Google TV, Google also has the opportunity to incorporate cable streaming into YouTube, but that is not on the table right now says the report. Google’s fiber network would help with the delivery of the content, which is expected to roll out in Kansas in 2012. We look forward to seeing this story develop.