smartphone market share

Two separate market share reports show that Samsung, Lenovo/Motorola and Xiaomi all lost out in global smartphone market share year-on-year, while Apple and Huawei made gains. Huawei yesterday reported that it was on track to ship 100 million phones this year.

Strategy Analytics estimates that market leader Samsung saw its market share fall from 24.5% in Q3 2014 to 23.7% in Q3 2015, while Counterpoint has the numbers at 23.9% to 22.9%. Lenovo/Motorola saw a big fall from 7.6% to either 5% or 5.3%, while Xiaomi experienced a smaller drop … 
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Samsung’s share of the global mobile phone market grew by 22.9 percent in the past year, from 93.6m to 115m units, according to new data from the IDC Worldwide Mobile Phone Tracker.

By the end of the first quarter this year, Samsung shipped more phones than the next four vendors combined. Samsung’s domination is largely a result of making handsets for all market segments: smartphones for all market segments, from budget to premium, as well as featurephones, which until recently held the majority of the market share. It was only in the first quarter of this year that smartphones overtook featurephones for the very first time, grabbing 51.6% of the market.