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Nintendo claims non-Mario games chosen for mobile launch to broaden appeal of brand

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Many Nintendo fans were disappointed when the company chose to launch a new game Miitomo for its first move into mobile, rather than the popular Super Mario series. The company later revealed that it will be bringing existing Nintendo game franchises to iOS later this year, but again, no sign of Mario. Instead, we can expect Animal Crossing and Fire Emblem.

Engadget notes that Nintendo president Tatsumi Kimishima has offered some explanation for the decision.


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