MPAA institutes new “zero tolerance” policy towards wearables in movie theaters
Google Glass in movie theaters has long been a topic of debate, with a plethora UK cinemas banning the wearable and at least one U.S. chain doing the same. Today, however, the Motion Picture Association of America (MPAA) issued a statement announcing a new “zero tolerance” policy against wearables in the theatre. The statement says that all wearable devices must be powered off prior to the film beginning, no questions asked.