michelle phan

YouTubers believed to be in violation of copyright laws typically get a takedown notice advising them to remove whatever content their video is using without permission. But in the case of YouTube star Michelle Phan who has over 6 million subscribers following her online make-up tutorial channel, things have taken an aggressive turn. Ultra Records has filed a lawsuit against Phan claiming that she used 50 of their songs in her YouTube videos without proper permission.

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Google is in the process of launching an all-new advertising campaign to promote YouTube, according to two reports from Ad Age. The campaign focuses on three specific video creators—Michelle Phan, Rosanna Pansino, and Bethany Mota—and will consist of several TV spots as well as some outdoor advertising (yes, that probably means there will be YouTube billboards).

Each ad will feature a different tagline that plays on the “You” in the YouTube logo to start a sentence related to the video creator in the ad, such as “You make confience THE must-have accessory,” as seen above at the end of one of Phan’s TV spots, or “You give cupcakes superpowers,” as appears on one of Pansino’s billboards. (Apparently super-powered cupcakes are a thing.)
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