Google’s No.1 priority for US-made Nexus Q was faster design iterations, not cost
Since Google unveiled its Nexus Q streaming device at Google I/O, more and more details have come out about what is essentially a set-top box (albeit orb-shaped) Apple TV competitor with a built-in stereo amplifier. Google was first to make it clear that the device was manufactured entirely in the United States, and a report from The New York Times later confirmed the Q “was being assembled in a large factory 15 minutes from Google headquarters.”
Today, a report from Reuters quoted Google’s Senior Director of Android Global Partnerships John Lagerling explaining that the decision was based on the ability to innovate faster and not necessarily cost:
“We wanted to innovate fast. This is the first end-to-end hardware product that Google has ever put out,” said John Lagerling, Google’s senior director of Android global partnerships.
The cost of building the orb-shaped Nexus Q, a cross between a streaming video box like Apple TV and a stereo amplifier, “was not the No. 1 priority,” Lagerling said. “We wanted to see if we could do fast (design iterations) rather than having our engineers fly across the world.”