Rolling Stone magazine archives coming to Google Play Newsstand tomorrow, initially free
Rolling Stone magazine is making some of its archived issues available in the Google Play Newsstand app, with three or four major stories from each issue available for free. The move is being made in partnership with Google as a means of promoting the app, reports Fast Company.
Google Play’s global head of marketing Brian Irving says he views the Rolling Stone partnership as a way to demonstrate the possibilities of Google Play’s Newsstand, which he argues is better suited for content discovery than Apple’s Newsstand, due to features like customizable themes and key word searches.
Gus Wenner, son of Rolling Stone founder Jann Wenner, said there was enormous interest in archived stories when properly promoted … Expand