With companies now able to apply to use their own brand as a top-level domain (TLD), there have been suggestions that doing this might be an easy way to get a boost in search-engine rankings. For example, that Samsung using something like www.phones.samsung might get more hits than the usual samsung.com domain. Not so, says Google …
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As noted by Google’s chief Internet evangelist Vint Cerf on the Official Google blog, Google has recently applied for .google, .youtube, and .lol, and other generic top-level domains. ICANN plans o publish a list of applied-for domains on June 13. Today is the deadline for submitting applications.
In 2008, ICANN announced a program to expand the number of generic TLDs (think .com, .org, .edu), developed through its bottom-up, multi-stakeholder process, in which we participate. Given this expansion process, we decided to submit applications for new TLDs, which generally fall into four categories
Cerf continued by giving examples of the domains Google is requesting:
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