Google drops minimum premium app and IAP price in 17 countries
Google has announced today that — following a successful trial in India — it will allow developers in 17 more countries to charge a lower price for its premium apps and in-app purchases. This news comes a couple of weeks after the company raised the maximum price, now giving developers much more flexibility in what they can charge customers, and hopefully enabling them to reach more customers.
The full list of countries this reaches, and the minimum prices:
- Brazil: R$ 0.99 (was R$2.50)
- Chile: CLP $200.00 (was CLP $500.00)
- Colombia: COP$ 800.00 (was COP$ 2000.00)
- Hungary: Ft 125.00 (was Ft 225.00)
- Indonesia: Rp 3,000.00 (was Rp 12,000.00)
- Malaysia: RM 1.00 (was RM 3.50)
- Mexico: MXN$ 5.00 (was MXN$ 9.90)
- Philippines: ₱15.00 (was ₱43.00)
- Poland: zł1.79 (was zł2.99)
- Peru: S/. 0.99 (was S/. 3.00)
- Russia: руб 15.00 (was руб 2.00)
- Saudi Arabia:﷼ 0.99 (was 2.00﷼)
- South Africa: R3.99 (was R10.00)
- Thailand: ฿10.00 (was ฿32.00)
- Turkey: ₺0.59 (was ₺2.00)
- Ukraine: ₴5.00 (was ₴8.00)
- Vietnam: ₫6,000 (was ₫21,000.00)
If you’re a developer in one of these countries, you can lower the prices of your app by going to the Google Play Developer Console and clicking “Pricing and Distribution” or “In-app Products” for your apps.