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Backlash against Google Glass was a known risk, but worth it, says marketing head

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Google Glass hasn’t always enjoyed the best of public images. There can’t be too many products that have found themselves banned  in everywhere from bars to workplaces to cars (that one later reversed), with governments raising privacy concerns and even noted fans wondering whether the product may be doomed.

Forbes staff writer Jeff Bercovici wondered whether early Glass advocate Robert Scoble was right in accusing Google of having botched the PR. Marketing head Ed Sanders, perhaps predictably, says no.

The backlash is a result of the way Google decided to roll out Glass, he says — but it was a deliberate decision to do it that way, with a limited public beta surrounded by a nimbus of hype and curiosity. “Yes, it was an unusual step of doing it so exposed, and risks come with that,” he says. “We knew there would be downsides, but we also knew and know there would be tremendous upside” …


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UK to ban wearing Google Glass while driving

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Google Glass seems to be setting new records in the number of prohibitions of a product that hasn’t yet been officially launched.

After being banned everywhere from bars to workplaces, Stuff reports that the British government has announced plans to make it illegal to wear Glass while driving.

A Department for Transport (DfT) spokesman told Stuff: “We are aware of the impending rollout of Google Glass and are in discussion with the Police to ensure that individuals do not use this technology while driving. It is important that drivers give their full attention to the road when they are behind the wheel and do not behave in a way that stops them from observing what is happening on the road.” 
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