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Google rolls out ‘My Ad Center’ to let people customize their advertising [U: Live]

Google My Ad Center

At I/O 2022 in May, Google announced “My Ad Center” to let you control advertising by topic and brand. It’s now starting to roll out with a rather bold approach that might get people to interact with advertising more by letting them customize it directly. Once live in the coming weeks, My Ad Center will offer an app-like (think: topics and interests in Google News or Discover) level of customization.

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Google marks Small Business Week w/ more tools, Pointy trial, Pixel-only Google Pay cash back

google pay app android cashback rewards

The Google-created International Small Business Week is now in its second year, and various teams from across the company are launching new features to celebrate. This includes a Pixel-specific Google Pay promo when shopping at small businesses, faster YouTube ad campaign creation, and three free months of Pointy from Google.

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Google apps will stop using tracking ID that would require upcoming iOS 14 permission prompt

iPhone SE display

With iOS 14, Apple is requiring app developers to tell users about and have them opt-in to tracking. Google announced today that its first-party iOS apps will stop using certain tracking methods to avoid having to show the upcoming permission prompt. Meanwhile, the company also provided guidance to developers and advertisers ahead of Apple’s App Tracking Transparency initiative.

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