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Barnes & Noble reports record Nook Sales, looks to create spinoff and separate Nook division

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Barnes & Noble reported record holiday sales today for its Nook business, including devices and digital content.

“During the nine-week holiday period ending Dec. 31, 2011, Nook unit sales, including Nook Simple Touch, Nook Color and the new Nook Tablet, increased 70 percent over the same period last year,” said the bookseller in a Jan. 5 statement. “Digital content sales also grew briskly during the same nine-week period, increasing 113 percent on a comparable basis.”

Content sales include digital books, digital newsstand, and the company’s apps business. The retailer of digital media and educational products is doing so well, as of lately, it is even considering a spinoff.

The company announced on Thursday it is embarking on a “strategic exploration” to separate the Nook division. The retailer also wants to report Nook-related sales as a separate business segment, and it is communicating with potential partners to expand the Nook’s presence abroad…


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