Following big Google Cloud announcements at the National Association of Broadcasters (NAB) Show earlier this week, the company is announcing a new ad platform to monetize and personalize video content, as well as that live TV listings are coming to Search results.
Google has finally launched an Android app for its DoubleClick for Publishers customers. This way, those who use the service to serve or sell ads will be able to keep on top of their performance without being tied to a desktop. If you are a DoubleClick for Publishers user, you’ll be able to monitor network performance by measuring several key metrics, including impressions, clicks, click ratios and CPM as well as individual advertisement performance.
All in all, it’s a pretty simple app, but potentially very useful to DFP customers. The description itself says nothing but the following:
Provides a high-level overview of a DFP network’s performance. The data is displayed in a series of cards, which contain information associated with what’s happening in your DFP network.
There might not be any topic more heated in today’s digital space than advertising. In most cases, no ads is better than any ads at all. The reality right now is, however, that no ads still also means no money to pay writers at sites like this one. With all that said, Google’s AdWords team has beautified its full-screen in-app ads (don’t worry, we don’t use these).
Update: It appears that Google’s DoubleClick servers are now functioning properly as ads begin to reappear across the web.
If you happen to be browsing the web and noticing fewer banner ads or slower loading times on your favorite websites, including our very own, the reason is that Google DoubleClick for Publishers appears to have been experiencing some downtime since approximately 9:00 AM Eastern. AdSense ads still appear to be loading correctly. Expand Expanding Close
Google announced today on its AdWords blog that it will be rolling out new mobile display ad formats and tools for advertisers in the coming months. Google is hoping the new ads, which will be available through the Google Display Network, the AdMob Network and DoubleClick, will help advertisers increase engagement with users on mobile devices.
The ad types include “Mobile lightbox Engagement Ads” that will dynamically resize to fit any ad and device size, TrueView video ads that will roll out more broadly in apps through the AdMob network, as well as an anchor ad format for mobile web apps and magazine style text ad formats that will expand into apps instead of just on mobile websites. Google also announced a number of new tools coming for advertisers to help improve the experience with mobile campaigns:
Automatic mobile sizes for your image ads: The auto-resizing tool for the Google Display Network will automatically create new sizes of image ads, including mobile-specific ad sizes.
Interactive HTML5 backups when Flash isn’t supported: The Flash-to-HTML5 conversion tools for the Google Display Network and DoubleClick Campaign Manager will automatically create an HTML5 version of your Flash ads. When these ads are served on a device or browser that doesn’t support Flash, the system can show the interactive HTML5 ad instead of a static image backup.
HTML5 and in-app rich media ads built in minutes: There are now 29 HTML5 and in-app formats available in DoubleClick Studio Layouts, a tool that let’s you upload your existing creative assets into a pre-built rich media ad template to quickly create rich ads that work on smartphones and tablets.
Google says the new ad formats will roll out to its various ad networks in the coming months.
Today, Google announced that it has acquired video advertising firm mDialog. A post on DoubleClick’s official Google+ account welcomed the ad company to the team and reaffirmed its commitment to helping publishers monetize their content.
Google today announced on its DoubleClick blog that it has acquired spider.io, a company that has been developing technology to fight online fraud related to advertisements. While noting that it has also been investing in developing its own technologies to fight fraud, Google said it would first implement spider.io’s technology into its video and display ad products to help detect fraudulent activity:
Our immediate priority is to include their fraud detection technology in our video and display ads products, where they will complement our existing efforts.
Google adds that the long-term goal for the technology it acquired is to provide advertisers and publishers with more accurate methods of measuring a campaign’s results. “Also, by including spider.io’s fraud fighting expertise in our products, we can scale our efforts to weed out bad actors and improve the entire digital ecosystem.”
According to Bloomberg, the FTC is now investigating Google over its Display ad business which it picked up originally in its purchase of DoubleClick almost a decade ago.
The fresh inquiry, which follows the FTC’s decision to close a review of Google’s search business in January without taking action, is in the preliminary stages and may not expand into a larger probe, said the people, who asked not to be named because the matter hasn’t been made public.
FTC investigators are examining whether Google is using its position in U.S. display ads — a $17.7 billion industry that includes the sale of banner ads on websites — to push companies to use more of its other services, a practice that can be illegal under antitrust laws, the people said.
DoubleClick for Advertisers introduced a new tool today for agencies and marketers, called “DoubleClick Verification,” that acts as a built-in ad verification solution and subsequently promotes smarter media buying.
DoubleClick is a Google subsidiary that develops and provides Internet ad serving services. According to the official DoubleClick Advertiser blog, the new tool’s benefits include:
Accessible. It’s as simple as signing in to DFA and navigating to the reporting interface to start using DoubleClick Verification. There’s no need to implement another tag or sign another contract to get started.
Holistic. DoubleClick Verification not only provides a seamless experience for clients, it’s enabled across all ad impressions and campaigns in DFA today. In the future, as part of DoubleClick Digital Marketing, it will cover the entire scope of your display buy across the platform.
Actionable. The information in DoubleClick Verification helps you to reconcile the terms of your media buy with your media partners. It answers the questions of did my ads serve as they were intended?
DoubleClick Verification currently offers website content monitoring for identifying content issues with ads and it allows partners to customize content profiles for defining safe or non-safe websites.
For more information on today’s news: Download DoubleClick’s “Smarter Media Buying with Ad Verification” white paper, visit DoubleClick’s blog post, watch the video above, or register for an upcoming “Introducing Ad Verification with DoubleClick” webinar on Oct. 17 at 1 p.m. EST.
Everyone knows online advertising is a tricky business, but Google launched a new report today that hopes to uncloak some of the mystery behind the plug-medium that keeps everyone guessing.
In a DoubleClick blog post today, Google’s Director of Product Management and Display Advertising Jonathan Bellack announced the death of the 468×60 banner ad, which now only garners 3 percent of Google’s ad impressions. The classic ad-type is a standard across most blogs and websites, but its low success rate is just another indication of how touchy advertising on the Web is for publishers.
Google, through its buyout of DoubleClick, unveiled the “Display Business Trends: Publisher Edition” report today to help publishers finally determine what works and doesn’t work in the world of Internet-based advertising. Bellack explained:
The Publisher Edition will be the first in a series of publications looking at aggregated global data from across our display advertising solutions. We’re doing this to generate metrics that will answer a few of of the most common questions we hear from our partners, and put some data behind long-held industry assumptions. […] These metrics are a beginning: they give a snapshot of what’s happening in an ever-changing industry. We hope this sparks conversations across the marketplace about the trends driving these metrics, and how publishers can best capitalize on them to grow their businesses bigger, faster.
Google will also hold a DoubleClick “Insights” event on June 5, where it plans to live-stream discussions on the future of buying and selling ads online. Those who are interested can register online. Oh, and the full Display Business Trends report is available for download here (PDF).
The entire interview is above (part 2 is below-soon), but the main point of discussion concerns the nugget that Google acquires 20 to 30 companies a year, with an additional 20 or more related to patents, but Lawee said two-thirds of all Google’s acquisitions have been successful. Lawee attributes the success rate to Google’s initiative to only recruit endeavors that will benefit from being a part of Google, rather than to continue existing on their own.
The VP further said each acquisition has its own metrics to determine whether it is successful, while he then mentioned DoubleClick and AdMob as two of Google’s most successful acquisitions. Slide, on the other hand, is one of Google’s failures.
“Sometimes executing on strategy leads other things to fail. […] 85 percent of that team ended up working for YouTube and they’ve done quite well there,” Lawee explained.