Google Product manager Eran Arkin just made a quiet but perhaps major announcement in how Google+ will handle brands and social ads moving forward. Google will begin testing a new type of monetization for Google+ called +Post ads. In simple terms, Google will let brands turn their Google+ content into display ads across the web.
DoubleClick for Advertisers introduced a new tool today for agencies and marketers, called “DoubleClick Verification,” that acts as a built-in ad verification solution and subsequently promotes smarter media buying.
DoubleClick is a Google subsidiary that develops and provides Internet ad serving services. According to the official DoubleClick Advertiser blog, the new tool’s benefits include:
Accessible. It’s as simple as signing in to DFA and navigating to the reporting interface to start using DoubleClick Verification. There’s no need to implement another tag or sign another contract to get started.
Holistic. DoubleClick Verification not only provides a seamless experience for clients, it’s enabled across all ad impressions and campaigns in DFA today. In the future, as part of DoubleClick Digital Marketing, it will cover the entire scope of your display buy across the platform.
Actionable. The information in DoubleClick Verification helps you to reconcile the terms of your media buy with your media partners. It answers the questions of did my ads serve as they were intended?
DoubleClick Verification currently offers website content monitoring for identifying content issues with ads and it allows partners to customize content profiles for defining safe or non-safe websites.
For more information on today’s news: Download DoubleClick’s “Smarter Media Buying with Ad Verification” white paper, visit DoubleClick’s blog post, watch the video above, or register for an upcoming “Introducing Ad Verification with DoubleClick” webinar on Oct. 17 at 1 p.m. EST.
Everyone knows online advertising is a tricky business, but Google launched a new report today that hopes to uncloak some of the mystery behind the plug-medium that keeps everyone guessing.
In a DoubleClick blog post today, Google’s Director of Product Management and Display Advertising Jonathan Bellack announced the death of the 468×60 banner ad, which now only garners 3 percent of Google’s ad impressions. The classic ad-type is a standard across most blogs and websites, but its low success rate is just another indication of how touchy advertising on the Web is for publishers.
Google, through its buyout of DoubleClick, unveiled the “Display Business Trends: Publisher Edition” report today to help publishers finally determine what works and doesn’t work in the world of Internet-based advertising. Bellack explained:
The Publisher Edition will be the first in a series of publications looking at aggregated global data from across our display advertising solutions. We’re doing this to generate metrics that will answer a few of of the most common questions we hear from our partners, and put some data behind long-held industry assumptions. […] These metrics are a beginning: they give a snapshot of what’s happening in an ever-changing industry. We hope this sparks conversations across the marketplace about the trends driving these metrics, and how publishers can best capitalize on them to grow their businesses bigger, faster.
Google will also hold a DoubleClick “Insights” event on June 5, where it plans to live-stream discussions on the future of buying and selling ads online. Those who are interested can register online. Oh, and the full Display Business Trends report is available for download here (PDF).
Google announced it is introducing a new initiative today to reinvent online measurement for brand marketers.
“Today at the Ad Age Digital Conference we’re introducing the Brand Activate initiative, a new effort to re-imagine online measurement for brand marketers and—crucially—to help brands turn measurement into action, immediately,” explained Google’s Vice President of Display Advertising Neal Mohan on the Official Google Blog. “We’re working with the industry and supporting the IAB’s Making Measurement Make Sense (3MS) coalition on this project.”
The conference intends to “connect the dots” between Madison Avenue and Silicon Valley, while highlighting 700 high-level attendees, two days of keynotes, workshops, and networking with celebrated guest speakers.