beacon

The Physical Web is an open source web specification from Google released last year with the aim to make interacting with smart devices in the real world as easy as clicking a link, just as we do on the web. Now with the company having released its Eddystone beacon technology and APIs for making this communication between devices in the same proximity easier, it’s integrating Physical Web directly into Chrome for iOS.

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Google has just announced a new beacon technology called Eddystone along with APIs that will together make it easier for devices in close proximity to communicate. Essentially, these technologies will make it as easy for devices to communicate as it is to turn to a person next to you and talk in the real world.

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Samsung has announced its own location-based alerts system, designed to allow businesses to send alerts to your smartphone. These highly-localized messages could range from offers on products in the section of the store you are in, to directions to your seat in a stadium or theater.

Called Proximity, the service is based on Bluetooth LE beacons and will work in a similar fashion to Apple’s iBeacon service already in use in stores like Macy’s, American Eagle, The Bay, Lord & Taylor and Walmart – along with such diverse locations as MLB stadiums and airports … 
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