YouTube once again looking to help fund original content
YouTube announced this evening in a blog post that, once again, it plans to start funding original content. Two years ago, YouTube announced plans to spend more than $100 million to get content creators to create YouTube channels on which to share videos. With that plan, they focused on bringing in outside entertainers. With this new push, however, YouTube says it will focus on helping the self-funded and self-published stars on the site grow.