Snapchat, the don’t-call-it-a-sexting-app picture and video communication app of youth ages 14-35, has received a major update today which will include a change in the mechanism for viewing content, as well as a new way to add friends. There’s also a fun—but less functional—change to Snapcodes, those QR codes that make it easy to add friends using just your camera…
Have you ever seen a product or service in a YouTube video ad and wished it were easier to learn more or purchase it? Me neither, but Google believes its new TrueView for shopping ad format will result in stronger results for advertisers looking to drive increased interest and sales.
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Google today announced on its DoubleClick blog that it has acquired spider.io, a company that has been developing technology to fight online fraud related to advertisements. While noting that it has also been investing in developing its own technologies to fight fraud, Google said it would first implement spider.io’s technology into its video and display ad products to help detect fraudulent activity:
Our immediate priority is to include their fraud detection technology in our video and display ads products, where they will complement our existing efforts.
Google adds that the long-term goal for the technology it acquired is to provide advertisers and publishers with more accurate methods of measuring a campaign’s results. “Also, by including spider.io’s fraud fighting expertise in our products, we can scale our efforts to weed out bad actors and improve the entire digital ecosystem.”
More on the DoubleClick advertisers blog here.
If you run a blog or own a site that runs Google ads, you are no doubt aware of the frustrations stemming from having to deal with Google’s support staff via email only. And if your living depends on that advertising revenue, getting someone to resolve your issue in a timely manner becomes a matter of life and death. Relax, you will soon be able to pick up the phone and yell at Google.
Fielding questions from Wall Street analysts and investors at the company’s annual shareholder meeting yesterday afternoon, Google’s senior vice president of advertising Susan Wojcicki announced the arrival of customer support for advertisers and publishers via phone:
Within the next quarter we’re moving to allow [publishers and advertisers] to contact Google by phone [for customer support].
She also underscored that Google is one of the largest display advertising providers in China, adding that the company “helps Chinese advertisers reach global markets”.