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Amazon’s newest Kindle Fire commercial mocks Apple’s iPad, Jony Ive

[youtube=http://www.youtube.com/watch?v=QhTl00uili4&w=640&h=390]

Amazon’s never shied away from quietly mocking Apple’s iPad and that’s why this new Kindle Fire HDX and its distinctly British voice has us laughing. Calling it the “magical new iPad Air” in proper British tongue, this new commercial discovered via YouTube┬áis offset with the American accented intro of the 8.9″ Kindle Fire HDX.

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