Skip to main content

Google working with Adidas and EA Sports on next Jacquard product, coming next month

Last September, Google announced the second generation of Jacquard’s fabric input technology. ATAP is now teasing its next Jacquard-powered product as a collaboration with Adidas and EA Sports.

Google is launching a “new product powered by Jacquard technologies.” A social media campaign teasing the “next big launch” reveals that the Advanced Technology & Projects group is partnering with the football division of Adidas and EA Sports — specifically, the team responsible for the FIFA Mobile soccer game.

Given the team up, it’s likely that Adidas is responsible for the piece of clothing that features embedded Jacquard fibers to accept brush up/down, double tap, and cover gestures. This sensor input is processed and communicated to your phone with the smaller Jacquard tag introduced last September. Given the sportswear manufacturer’s record, it’s possible that we’re looking at a track or athletic jacket. It could alternately just be some sort of accessory.

Meanwhile, the EA portion suggests a new gaming use case for Jacquard, while there’s also a “Play Connected” tagline. It’s previously been restricted to controlling notifications and music in day-to-day situations, and could result in a new interaction method for the soccer title.

For Google, this builds on last year’s introduction of new, more affordable Trucker jackets from Levi’s, as well as an expensive Saint Laurent backpack with Jacquard embedded on the shoulder strap. The Google Jacquard x Adidas x EA collaboration will be announced Tuesday, March 10.

FTC: We use income earning auto affiliate links. More.

You’re reading 9to5Google — experts who break news about Google and its surrounding ecosystem, day after day. Be sure to check out our homepage for all the latest news, and follow 9to5Google on Twitter, Facebook, and LinkedIn to stay in the loop. Don’t know where to start? Check out our exclusive stories, reviews, how-tos, and subscribe to our YouTube channel



Avatar for Abner Li Abner Li

Editor-in-chief. Interested in the minutiae of Google and Alphabet. Tips/talk: