Google to require updated ‘Powered by Android’ w/ new branding starting in 2020

For the past five years, Google has required that Android smartphones ship with a message on their boot screen that says “Powered by Android.” Now, we’re learning that the requirements around this message will including Google’s new Android branding starting in 2020.

Rewinding a bit, you might have noticed with some devices updated to Android 10 that the “Powered by Android” logo had changed. Instead of just the word, it abides by Google’s new branding guidelines that were revealed just a couple of months ago.

9to5Google was provided a copy of the latest version of the Google Mobile Services (GMS) agreement that OEMs have to abide by. This document lays out requirements for Android device makers, including mention of how the “Powered by Android” branding will be handled going forward.

Google explains in the GMS document that the branding will still be required on boot and, starting with new devices launched with Android 10 and after January 1, 2020, the new branding will be required as well. That branding included the revised “Android” font as well as the mascot head. Google also mentions that devices being upgraded from older versions of Android are encouraged to adopt the new branding, as we’ve seen with OnePlus and Pixel devices.

The document explains that this requirement is to “make it clear to consumers globally that the device is running a compatible version of Android OS.”

More on Android:

FTC: We use income earning auto affiliate links. More.

You’re reading 9to5Google — experts who break news about Google and its surrounding ecosystem, day after day. Be sure to check out our homepage for all the latest news, and follow 9to5Google on Twitter, Facebook, and LinkedIn to stay in the loop. Don’t know where to start? Check out our exclusive stories, reviews, how-tos, and subscribe to our YouTube channel

Check out 9to5Google on YouTube for more news:



Avatar for Ben Schoon Ben Schoon

Ben is a writer and video producer for 9to5Google.

Find him on Twitter @NexusBen. Send tips to or encrypted to

Ben Schoon's favorite gear