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This is Google’s proposal to address emoji gender inequality

Female Emojis

As messaging becomes an increasingly more important part of our daily lives, so do the particular languages that we use to communicate on our digital platforms — and few “particular” things have become as influential as emojis.

However, up to this point, most of them have been designed with generally male-like physiognomies, and to address this issue, Google has proposed that Unicode add up to thirteen new emojis to the existing characters to “highlight the diversity of women’s careers”…

The proposal comes from four Google employees — Rachel Been, Augustin Fonts, Nicole Bleuel, and Mark Davis, who also happens to be Unicode Consortium‘s president — and principally aims at furthering the already perpetrated diversity expansion project.

Last year, in fact, the Consortium decided to both broaden the set of skin tones of emoji’s characters (to better reflect the diversity of races) as well as introduce altogether new ones like those representing same-sex families.

The idea of Google’s team is in fact set to include every individual, including those who do not identify themselves with a particular gender.

“We suggest decoupling the gender-neutral representation of emoji from this proposal. We would encourage other members of Unicode to join us in creating a system of emoji design that can accommodate a broader gender spectrum,” the proposal suggests.

Categories, which are mainly trying to address the representation of women in the business world, include things such as health care, science, education, technology, industry (factory/metallurgical worker, high-tech factory/assembly line worker, mechanic/repair person), farming, food service, education, music, and indeed business itself.

“To make our final selection, we looked at the primary, secondary, and tertiary categories that compose global GDP — Agriculture, Industry and Services — and further broke them down categorically based on global popularity, growth, and overall representation,” the paper reads.

The process of turning these projects into reality often sees ideas stumbling into a multitude of issues, which means that the targeted “end of 2016” may well see its deadline missed. However, with Google’s back — as well as the Consortium’s very own president — it would seem fair to expect it to succeed.

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Avatar for Edoardo Maggio Edoardo Maggio

Italian. Tech geek, video games, photography and music lover, comics-based movies enthusiast, and a sucker for good design. Amateur photographer (VSCO, 500px), writer and reporter for 9to5Google.

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