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Samsung, Lenovo/Motorola, Xiaomi lose smartphone market share as Apple & Huawei make gains


Two separate market share reports show that Samsung, Lenovo/Motorola and Xiaomi all lost out in global smartphone market share year-on-year, while Apple and Huawei made gains. Huawei yesterday reported that it was on track to ship 100 million phones this year.

Strategy Analytics estimates that market leader Samsung saw its market share fall from 24.5% in Q3 2014 to 23.7% in Q3 2015, while Counterpoint has the numbers at 23.9% to 22.9%. Lenovo/Motorola saw a big fall from 7.6% to either 5% or 5.3%, while Xiaomi experienced a smaller drop … 

Apple increased its share from 12.2% to 13.6% according to Strategy Analytics, while Counterpoint estimates 11.9% to 13.1%. Huawei was the other winner, making similar gains to the losses suffered by Xiaomi.


It wasn’t all bad news for Samsung: its shipments did see an increase in absolute numbers, though this was achieved in part by cutting the costs of the Galaxy S6 Edge+ and Note 5 phablets.


Samsung also ended its seven consecutive falls in profit growth in its latest earnings report.

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