Skip to main content

Developers can now charge up to $400 per app on the Google Play Store


Google has raised the per-app maximum charge limit available to developers on its Play Store to $400 in the US. The maximum limit has been increased in multiple regions, and means app developers can now charge up to $400 for an app. It’s worth noting that $400 apps probably won’t show up any time soon. However, it is perhaps concerning to think which developers may decide to start offering ludicrously expensive in-app purchases for virtual donuts, credits or gold (or whatever else you may wish to pay for).

The Google Play Store support pages (via Android Police) list all the new price ranges for paid apps/IAPs per region. The increased limits are as follows:

  • USA – $400 (up from $200)
  • Canada – $500 (up from $210)
  • UK – £300 (up from £150)
  • India – INR 26,000 (up from INR 16,000)
  • Australia –  $550 (up from $200)
  • Most Euro nations – €350 (up from €199)
  • Brazil – BRL 1,500 (up from BRL 500)
  • Mexico – MXN 7,500 (up from MXN 2,500)

As you can see, in most regions the price was doubled or even tripled under the new pricing scheme. Still, we don’t think it’s likely any sensible developers will move away from the freemium app model any time soon. It’s likely that all the best, and most popular apps and games will remain free to download with IAPs available to ‘upgrade’ parts of the experience.

FTC: We use income earning auto affiliate links. More.

You’re reading 9to5Google — experts who break news about Google and its surrounding ecosystem, day after day. Be sure to check out our homepage for all the latest news, and follow 9to5Google on Twitter, Facebook, and LinkedIn to stay in the loop. Don’t know where to start? Check out our exclusive stories, reviews, how-tos, and subscribe to our YouTube channel