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Samsung & Apple lose share to smaller Chinese OEMs in Q2 smartphone shipment numbers


Following releasing its second quarter data for tablet shipments worldwide, IDC today released its Q2 2014 report for smartphone shipments during the three month period that ended in June. The numbers line up with Apple’s fiscal Q3 earnings call that took place earlier this month where the company reported iPhone sales of 35.1 million units for the quarter. With 295.3 million units shipped total during Q2, IDC notes that both Samsung and Apple lost share to the smaller Chinese manufacturers:

Emerging markets supported by local vendors are continuing to act as the main catalyst for smartphone growth. Among the top vendors in the market, a wide range of Chinese OEMs more than outpaced the market in 2Q14. By far the most impressive was Huawei, nearly doubling its shipments from a year ago, followed by another strong performance from Lenovo.

While Apple shipped 35.1 million units up from 31.2 million units in the year ago quarter, it sits at 11.9% market share in Q2 compared to 13% last year. Samsung too drops in both market share in shipments with 74.3 million units and 25.2% market share for the quarter down from 77.3 million units and 32.3% share a year ago. The report does note that Apple “enjoyed continued success in the BRIC markets, a good sign that it is building its footprint in emerging markets.”

As pictured in the chart above, Samsung and Apple remain the number one and two positions for top OEM vendors worldwide followed by Huawei, Lenovo, LG and the Others category with the remaining 45.8%. Earlier this month IDC released its tablet shipment numbers with both Samsung and Apple losing share to smaller companies much like in today’s smartphone numbers.

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Avatar for Jordan Kahn Jordan Kahn

Jordan writes about all things Apple as Senior Editor of 9to5Mac, & contributes to 9to5Google, 9to5Toys, & He also co-authors 9to5Mac’s weekly Logic Pros series and makes music as one half of Toronto-based Makamachine.