Skip to main content

Sony teases new device, takes a page out of Samsung’s marketing playbook


Sony’s working on a new device and it’s going to be big! Today, the company published a cryptic picture of a woman facing what looks like a enormous, but thin device. Posted to Sony’s mobile blog, the photo was accompanied by a caption that asked “do you want to know a secret? Stay tuned for the next big thing this season.” Since we’re pretty sure that Sony isn’t working on a smartphone or tablet for giant’s, the outfit is most likely teasing a follow up to its super-sized Xperia Z Ultra.

If you’re unfamiliar with this behemoth handset, it features a massive 6.4-inch 1080p display, a quad-core 2.2GHz MSM8974 Qualcomm processor, 2GB of RAM, an 8-megapixel rear-facing camera, a 2-megapixel front-facing shooter, 16GB of internal storage and Android 4.4 KitKat. While we’re not completely sure that the Xperia Z Ultra will receive a sequel, we’re almost positive that Samsung’s marketing team will get a kick out of this mystery device’s tagline.

FTC: We use income earning auto affiliate links. More.

You’re reading 9to5Google — experts who break news about Google and its surrounding ecosystem, day after day. Be sure to check out our homepage for all the latest news, and follow 9to5Google on Twitter, Facebook, and LinkedIn to stay in the loop. Don’t know where to start? Check out our exclusive stories, reviews, how-tos, and subscribe to our YouTube channel