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Popular ‘Secret’ app expands into new markets ahead of Android launch

Secret-App-01Secret, an anonymous microblogging service that’s grown in popularity in recent months on iOS, is today announcing a global expansion alongside confirmation of an upcoming launch on Android (via TechCrunch):

Secret’s first moves outside of the U.S. will be to several English-speaking countries – namely the UK, Ireland, Australia and New Zealand.

Meanwhile, the Android launch also is still coming up but there are plenty of hints that it’s also imminent — or in the words of Chrys Bader-Wechseler, who co-founded the startup with David Byttow, Android is “well along and on the way.”

The company isn’t sharing many details on how many users it’s picked up so far, but it did note that a common misconception of the service is that it’s mostly being used by Silicon Valley insiders: “I think that one of the misconceptions is that Secret is only about Silicon Valley, but your stream is generally representative of your address book. We see secrets from all over,” Bader-Wechseler tells me. “People talk about their lives and things that are specific to the human condition.”

“We see about 75% of people who have friends on the network will come back every week,” he says. “If they participate in a conversation, 90% will come back.” Those who are returning do so a lot, opening the app between eight and 10 times each day. “You see people on the app all day basically, an interesting and a good sign.”

No word on exactly when you can expect to see the Android version, but we imagine the news will likely break first as an anonymous status on the Secret app.

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Avatar for Jordan Kahn Jordan Kahn

Jordan writes about all things Apple as Senior Editor of 9to5Mac, & contributes to 9to5Google, 9to5Toys, & He also co-authors 9to5Mac’s weekly Logic Pros series and makes music as one half of Toronto-based Makamachine.