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Amazon reportedly set to launch its own cellular plan called ‘Prime Data’


According to Boy Genius Report, Amazon is readying its own-brand cellular wireless plan as part of its new phone launch.

However, the plans are still quite mysterious. Although the name has leaked, specific details about what Amazon’s cellular plan will entail are not known. Apparently, the plan is “unique”.

The plan is tentatively named “Prime Data,” and it will be positioned as one of several key selling points for the phone.

BGR characterizes the other information in its report as “speculation” from sources. The post suggests Amazon could launch exclusively on AT&T in the US and ‘Prime Data’ would resemble something similar to AT&T’s Sponsored Data offerings. This may mean users get free access to Amazon’s content.

It could also be a more straightforward cost-savings arrangement, when compared to normal data plan costs. It would certainly fit Amazon’s character — it often relies on lowering prices as way to attract customers.

Another potential option is for Amazon to become an MVNO, although this doesn’t seem likely in the near term.

With reports indicating an announcement in June, it won’t be long before we found out what Amazon’s actual ideas are for mobile data encompass. The Amazon phone is expected to incorporate glasses-free 3D ‘parallax’ effects and motion gestures.

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