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Samsung explains new tech in the gorgeous Galaxy S5 display


We’ve already know all the specs on Samsung’s new flagship Galaxy S5 and that includes its gorgeous 1920 x 1080, 5.1” FHD Super AMOLED with a pixel density of 432 ppi. It’s definitely a step up from any Samsung smartphone before it, and today the company took some time to explain exactly what it’s done to achieve the new experience.

More than simply just the hardware specs, Samsung has made a lot of advancements with its display technology this time around that provides a faster response time, improved color realization, and the best possible viewing experience in every lighting condition. Samsung starts by explaining a new Adapt Display algorithm for the S5 that “analyzes incoming lights & content and automatically optimizes the color range, saturation, and sharpness of your display.”

As you can imagine from the demonstration GIF above, even when the smartphone is outside under the blazing sun, the local contrast enhancement of the display increases the level of illumination and contrast level for a clear view of the content. Basically, it automatically analyzes and segments the display under changing light conditions. Moreover, our engineer says that because it has 1.6 higher Ambient Color Gamut than LCD, (Brightness Condition: Outside: 50,000 lux, Display:  500 cd/m2), you can view movies or texts even under the sun without having to worry about the glare or shielding the phone with your hand.

The two GIFs below show demos of the Adapt Display changing under various lighting conditions:

Samsung also talked color gamut and contrast:

For example, Galaxy S5’s display supports modes such as Standard, Dynamic, Cinema and Professional photo mode. While the Professional photo mode satisfies the Adobe RGB standard, the Cinema mode meets the sRGB standard within the color error level of 0.005. This is considered especially difficult, because every color combination possible with 3 colors of RGB and 24 colors of mixed colors need to be accurate within the standard… Long story short, the display of the Galaxy S5 can reproduce richer and brighter images compared to TFT LCD with a higher color gamut and contrast ratio.

And finally, something we already knew: “The response time of the Galaxy S5 is 0.01ms, which is the fastest in the current market. The fastest response time is maintained even in any temperature conditions (-10 to 40 Celsius).”

You can check out Samsung’s full post on its website here.

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Avatar for Jordan Kahn Jordan Kahn

Jordan writes about all things Apple as Senior Editor of 9to5Mac, & contributes to 9to5Google, 9to5Toys, & He also co-authors 9to5Mac’s weekly Logic Pros series and makes music as one half of Toronto-based Makamachine.