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The gold HTC One finally arrives, though so far only in Europe


We first showed you leaked photos of a gold-colored HTC One in September, and HTC finally confirmed today that the gold version will be joining the black, silver, blue and red casings.

Apple made gold a fashionable color for smartphones with the champagne option for its flagship iPhone 5s model, and the shade HTC has chosen looks remarkably similar. Both Samsung and HTC have made small volumes of actual gold-plated handsets, but those are not quite the sort of thing you’ll find in your local shopping mall … 

So far, HTC has only said that the gold model will be available in Europe. It’s not known whether it will make it to the U.S. at a later date, but it seems more likely than not. The specs are identical to the existing models.


The world’s best smartphone, now in Gold arrives in Europe

London, November 25th, 2013 — HTC, a global leader in mobile innovation and design, today unveiled its award-winning HTC One flagship model in a sophisticated new colour. Available across Europe and building on the existing colour portfolio of Silver, Black, Blue and Red, the new HTC One in Gold packs the power and acclaimed features of this premium model into a brushed body with black accents that oozes luxury and style.

Philip Blair, President of EMEA commented, “Building on the all metal design of the HTC One, and the recent success of the HTC 18 carat gold MOBO phone, we are excited to have developed our own gold device, offering yet more choice to consumers”.

The HTC One has won international recognition for its stunning design. With its striking brushed finish and metal unibody design, the latest shade makes gold the glamorous colour of the festive season and a must-have for starting 2014 in style.

This latest addition to the family comes with all of the features of the HTC One, including HTC Zoe, HTC BlinkFeed and HTC BoomSound. The device will be available across Europe with a number of partners.

Via Gizmodo

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