Total revenue from all Android tablets combined has for the first time exceeded Apple’s revenue for its iPad sales, according to IDC data crunched by Morgan Stanley’s Katy Huberty.
“For the first time,” she wrote in a note to clients Friday, “Android devices accounted for a greater share of the market in revenue terms than iOS. Android revenue share reached 46.2% in 3Q13, for the first time exceeding iPad share of 45.6%. Android’s unit share grew to 66.7% from 58.5% a year ago, largely driven by Samsung and Lenovo, while iPad share declined to 29.7% from 40.2%” …
Android’s market share has been growing steadily, with Apple’s market share recently falling to less than 30 percent in unit sales terms.
The result was, however, influenced by depressed sales for the iPad in Q3 as Apple fans awaited the new iPad Air and Retina iPad Mini. IDC said that it expected “robust shipment growth” for iPads this quarter, with KGI’s Ming-Chi Kuo forecasting that Apple will sell a total of 36 million iPads in this quarter and next.
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