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The ins and outs of Google, infographics on Google buying and then killing

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It’s no secret that Google has a tendency to buy a lot of companies and it is now getting a reputation for shutting a lot of products down. In fact, we’re just a few days away from its biggest closure to date in Google Reader. iGoogle, the customizable Google homepage, is also set to shut down this November. Earlier this year, the company closed up Google Talk and replaced it with Hangouts. Google has always said, however, that it “celebrates its failures,” and there have sure been a lot of them. Marketing company WordStream has put together an infographic breaking down all the services Google has closed up, including the dates they were shut down…then be sure to check the new companies Google has been buying up below…

Google Reader Joins the Google Graveyard

Google also loves to buy up smaller companies. In total, the search engine giant has snapped up more than $22 billion companies, with most of them coming in 2010. Roughly 2 out of three companies acquired were successes, according to Google. Much like shutting down services, Google has no problem shutting down companies it acquires. “If some haven’t been failures, then we aren’t taking enough risks,” Google’s director of corporate development said. WebFX has put together an infographic detailing all of Google’s acquisition madness.

Google Acquisitions Infographic

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Avatar for Chance Miller Chance Miller


Chance currently writes for both 9to5Google and 9to5Mac, in addition to 9to5Toys.