Streetmap sues Google for favoring Google Maps over competitors in search results

According to Bloomberg, U.K. based internet map provider Streetmap is suing Google over allegedly favoring its own maps to those of competitors. Streepmap is claiming that it’s harder to find their maps (and other competitors) in a Google search than it is to find Google Maps. Streetmaps is calling the issue a “cynical manipulation” by Google and is calling for a change in the way Google displays map related search results:

“We have had to take this action in an effort to protect our business and attract attention to those that, like us, have started their own technology businesses, only to find them damaged by Google’s cynical manipulation of search results,” Kate Sutton, commercial director of Streetmap, said in the statement.

The lawsuit mirrors complaints at the heart of the EU’s current investigation into whether or not Google’s abuses its search dominance to favor its own services over competitors within search results and elsewhere. Earlier today we reported that Google had handed in a formal offer of concessions to the European Commission related to the investigation, but there is no word yet on exactly Google’s settlement offer includes…

Earlier this year the FTC closed its nearly two-year long antitrust investigation into Google’s search practices resulting in Google voluntarily modifying some of its search practices—despite the FTC declaring “evidence does not support a claim that Google was abusing placement of search results.”