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Facebook Home ad is as repulsive to some (me) as it must be attractive to addicts

This video was released as part of the Home presentation and hit YouTube over the weekend. Having had another look at it, it reenforces my believe that this overlay isn’t for me. In fact, I was in the WTF camp since the Home screenshots were leaked.

BusinessInsider notes that it isn’t garnering positive feedback even on its own site. I tend to agree with this observation:

The ad’s intent seems to be to show that having Facebook Home means that no matter where you are, you’ll get all the wonderful, unadulterated weirdness of Facebook.

But it also gives the odd impression that Facebook Home will turn your life into a visual clown car, with an endless stream of trivia spewing randomly from your phone.

The ad was created by agency Wieden + Kennedy, which also did “Chairs.” Facebook spends very little money on TV advertising — why should it, it’s owns its own audience of 1 billion people after all — and thus needs its ads to go viral in free online video media.

I like two things about Facebook Home. If I want to go into Facebook, it is a nice interface. Also, if I want to clean up Touchwiz or Sense, Home is a good way to put a mostly stock Android build on a phone.

But this commercial only reinforces exactly why I wouldn’t want Facebook owning my phone experience. The big question is: Is this anyone’s ideal phone experience?

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