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YouTube and Adweek to spotlight Super Bowl XLVII ads and voting gallery on Ad Blitz channel (Video)


Super Bowl XLVII is Sunday, in case you already didn’t know, and Google—being the Internet advertising giant that it is— is doing everything it can to capitalize on the big day.

The YouTube Ad Blitz channel currently offers pre-game content like predictions, party recipes, and playoff coverage, but it will also let viewers watch their favorite game ads soon as they air on TV. Channel viewers can further vote for the best ad at the end of the game on Sunday.

Google also collaborated with Adweek to feature the Ad Blitz voting gallery, according to the YouTube Global blog:

To make this year bigger than ever, we’ve partnered with ADWEEK to feature the Ad Blitz voting gallery as well as on YouTube, and ADWEEK’s executive editor James Cooper and senior editor Tim Nudd will break down the night’s highlights via a post-game Google+ hangout. We also added a slew of new social and gaming components to make the Ad Blitz YouTube channel the perfect big game companion whether you’re on your laptop, smartphone, or tablet.

New highlights to the channel specifically enable viewers to create and share a touchdown dance GIF, log into social networks to share team spirit or see real-time insight of the game, test accuracy with an ‘ole finger-flick Paper Football game, get instant advertising advice from an ad coach, and learn fun facts about game advertising via Adweek.

YouTube said the Ad Blitz voting gallery will officially close Feb. 11.

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