Skip to main content

Google employees discuss Larry Page’s ‘Kennedy’ initiative to redesign, beautify apps [Video]

It’s hard to ignore the beautification of Google’s core mobile and desktop apps that has taken place over the last two years. Not only has Google brought a slick, cohesive design scheme to its suite of desktop services, it has also been getting praise for the redesign of its mobile apps on both Android and iOS. Today, The Verge posted an in-depth look at exactly how Google and CEO Larry Page have been able to make that happen. After taking over as CEO in 2011, Page issued a mandate to redesign all the company’s core products. The result was a Google-wide design initiative dubbed “Project Kennedy” that included redesigns of many core app just 3 months after Page took over:

At the end of June 2011, just under three months after Page took over as CEO, Google shipped fresh new versions of Google Search, Google Maps, and Gmail, and Calendar. In the next year and a half, Google moved swiftly, launching Google Now, a fresh mobile take on Kennedy ideals, and a host of stunning new iOS apps like Google+, YouTube Capture, Chrome, and Maps that followed much of the original vision, albeit with some variations between the different product teams

FTC: We use income earning auto affiliate links. More.

You’re reading 9to5Google — experts who break news about Google and its surrounding ecosystem, day after day. Be sure to check out our homepage for all the latest news, and follow 9to5Google on Twitter, Facebook, and LinkedIn to stay in the loop. Don’t know where to start? Check out our exclusive stories, reviews, how-tos, and subscribe to our YouTube channel



Avatar for Jordan Kahn Jordan Kahn

Jordan writes about all things Apple as Senior Editor of 9to5Mac, & contributes to 9to5Google, 9to5Toys, & He also co-authors 9to5Mac’s weekly Logic Pros series and makes music as one half of Toronto-based Makamachine.