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Acer’s ex-CEO rumored to join Samsung and help boost Chromebook sales

As you know, Acer lost its CEO Gianfranco Lanci who resigned in March for his inability to produce an answer to Apple’s iPad which ushered in the post-PC era. At the same time, Samsung’s notebook shipments are declining due to weak netbook sales affected by, you guessed right, the iPad and tablets in general. It doesn’t come as a surprise then that Lanci is rumored to be joining Samsung Electronics in August to “help the Korea-based electronics giant expand its notebook business, especially in Europe”, per DigiTimes’ article:

Unconfirmed reports indicate that Dell and Samsung have both contacted Lanci, aiming to leverage the former Acer CEO’s expertise in the management of channel sales in Europe. Acer, Asustek Computer as well as Hewlett-Packard (HP) which all count Europe as one of their leading markets, reportedly have been on high alert on Lanci’s move, said the sources.

One possible issue: Lanci signed a one-year non-compete agreement with Acer when he resigned on March 31. This, the sources assert, should be settled easily between Samsung and Acer should Lanci take the job. Samsung is the world’s seventh-largest notebook vendor by units and sixth in Europe. They shipped 9.9 million notebooks in 2010, IDC estimated, and are one of the premium partners authorized to manufacture Chromebooks. On top of inexpensive netbooks and notebooks, Samsung is also increasingly rivaling Apple with flagship offerings such as the Series 9, an ultrathin notebook The Wall Street Journal columnist Walt Mossberg likened to the MacBook Air. That machine is also on T3’s Gadget Awards 2011 shortlist in Computer of the Year and T3 Design Award categories. In addition to Samsung, Acer stumbled, too… According to preliminary June quarter reports from both Gartner and IDC, Apple climbed from the fifth place and zoomed past Toshiba and Acer to become the third-largest computer vendor in the US with an estimated market share of 10.7 percent – and that’s excluding iPad shipments. Worldwide, Acer shipped 9.16 million computers, a 10.1 decline from the 10.19 million units in the year-ago quarter. They are projecting up to 400,000 tablet PC units during the third quarter of this year. Also troubling for Acer: The arrival of low-cost netbooks and tabletsaimed at emerging markets, China and people with low income.


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