ASUS reportedly aiming to launch budget-friendly Android Wear smartwatch at IFA

LG’s G Watch and Samsung’s Gear Live

When Google unveiled Android Wear, it said that ASUS was among the partners signed up to release a wearable device, but since then, both companies have been quiet on the matter. In June, rumors started circulating that ASUS was working on a smartwatch that would be low-cost and appealing to consumers. Now, according to quotes from Focus Taiwan, ASUS may launch its Android Wear device as soon as next month at IFA next month.

ASUS CEO Jerry Shen told an investors’ conference Tuesday that his company could debut its smartwatch as early as September at the IFA electronics trade show in Germany, with aggressive marketing efforts to promote the device.

Shen went on to say that he does not expect the company’s wearable efforts to turn a profit for at least 10 months, as the market has not yet picked up enough to do so. Despite this, Shen says the company’s first Android Wear smartwatch has been well received by Google executives because it “looks better than competitors’ products, but comes with a relatively low price tag.”

Specific details regarding the ASUS Android Wear smartwatch are still lacking, but it now sounds like we should hear more at IFA in Berlin, of which we will have full coverage.