Skip to main content

Google to stop calling games with in-app purchases free after pressure from EU

Following pressure from the European Commission, Google has announced that it is making changes to how it brands and advertises apps with in-app purchases on the Play Store. This comes after the EU accusing Apple of taking too long to change its in-app purchase policy.

Google says that it will no longer use the word “free” when advertising games that support in-app purchases. It will also work to come up with guidelines for games and developers to prevent them from encouraging children to buy items using in-app purchases. Finally,  Google will also implement measures to monitor for breaches of European Union Law. Google plans to implement all of these changes starting at the end of September.

Meanwhile, the EU criticized Apple and said that it has “regrettably” not provided any changes or a timetable for changes to change their “misleading” in-app purchase measures.

(via Engadget)

FTC: We use income earning auto affiliate links. More.

You’re reading 9to5Google — experts who break news about Google and its surrounding ecosystem, day after day. Be sure to check out our homepage for all the latest news, and follow 9to5Google on Twitter, Facebook, and LinkedIn to stay in the loop. Don’t know where to start? Check out our exclusive stories, reviews, how-tos, and subscribe to our YouTube channel

Comments

Author

Avatar for Chance Miller Chance Miller

Email: Chance@9to5mac.com

Chance currently writes for both 9to5Google and 9to5Mac, in addition to 9to5Toys.