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Research says Android tablet market keeps growing, thanks to Samsung and Amazon

Research firm IDC said Android tablet sales gained momentum in the third quarter, led by strong sales from Samsung and Amazon. Additionally, the tablet market has grown considerably year-over-year, up to 49.5-percent and up 6.7-percent over the second quarter of 2012.  Ryan Reith of IDC said:

“Samsung took advantage of an opportunity in the second quarter. The company offers a wide range of tablet offerings across multiple screen sizes and colors, and that clearly resonated with more buyers this quarter. Its growth to 18.4% of worldwide market share during the quarter represents the first time a competitor has attained this level of share since the original launch of the iPad…Competitors are turning up the pressure on market leader Apple. With the recent introduction of a number of Windows 8 and Windows RT tablets, consumers now have a third viable tablet platform from which to choose. However, price points are critical in tablets, and Microsoft and its partners will have a tough time winning a share of consumer wallet with price points starting at $500.”

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